Black Athlete - 5745 Words

Legislating the Family: Heterosexist Bias in Social Welfare Policy Frameworks Amy Lind University of Virginia Studies in Women and Gender Program This article addresses the effects of heterosexist bias in social welfare policy frameworks on lesbian, gay, bisexual and transgender (LGBT) individuals and families in the United States. It discusses the Personal Responsibility and Work Opportunity Reconciliation Act (PRWORA), the Defense of Marriage Act (DOMA), federal deï ¬ nitions of family and household, and stereotypes about LGBT individuals. It argues that poor LGBT individuals and families lack full citizen rights and access to needed social services as a result of these explicit and implicit biases. Key words: Welfare reform; family†¦show more content†¦Jones observe (2002: 15). In these ways, institutionalized heterosexuality is central to some of the key motivation(s) behind and design of public policy frameworks in the United States. By â€Å"institutionalized heterosexuality† I am referring to the set of ideas, institutions and relationships that make the heterosexual family the societal norm, while ren dering homosexual/queer families â€Å"abnormal† or â€Å"deviant† (Ingraham 1999). My queer analysis of social welfare involves examining how sexuality and gender can be rethought and reorganized in economic and social policy frameworks, theories and practices. Throughout the article I examine how heterosexuality is assumed to be the natural basis for deï ¬ ning the family, and by extension, society, both explicitly (by excluding LGBT people from the analysis and by stigmatizing certain individuals as â€Å"non-family† or â€Å"anti-family†) and implicitly (by assuming that all people are heterosexual, that marriage is a given and exists only between a traditionally-deï ¬ ned man and woman, and that all people ï ¬ t more or less into traditional gender roles; see Foucault 1978; Fraser and Gordon 1994; Ingraham 1999; Phelan 2001;Show MoreRelatedThe Bad Image Of Black Athlete1522 Words   |  7 PagesThe bad image of black athlete is one of the most important problems today. African American athletes are not that different from white athletes; however, media betrays a bad image of them for some unknown reasons. Our world is full of the great African-Americans who showed incredible result in professional sport. On one side, a lot of African-American athletes in the limelight right now come from nothing to somewhat. On the other side, there is a negative connotation that all African Americans haveRead MoreAfrican Ancestry : Black Athletes1458 Words   |  6 Pageshave been black athletes.(Rowan,2010) Of course, there are successful white athletes, but, overall, black dominance on the race track is very apparent. Athletes of African ancestry hold genetic advantages in the sport of running.Of the top 200 official times at the 100 meter dash, not one has been run by a white athlete. Only black sprinters have (officially) run under 10 seconds in the 100 meter dash.(Lindsey 2000) Every winner of the 100m since the inaugural event in 1983 has been black, as has everyRead MoreThe Bad Image Of Black Athlete1584 Words   |  7 PagesAbstract The bad image of black athlete is one of the most important problems today. African American athletes are not that different from white athletes; however, media portrays a bad image of them for some unknown reasons. Our world is full of the great African-Americans who showed incredible results in professional sports. On one side, a lot of African-American athletes in the limelight right now come from nothing to somewhat. On the other side, there is a negative connotation that all AfricanRead MoreEssay about Black Athletes in Society2262 Words   |  10 Pagesstudy reported that only 33% of Black male basketball players graduated, (Chronicle of Higher Education, 1999). Individually, basketball reported the lowest graduation rate in all divisions,† (Robinson, 2004:1). Basketball players have become so idolized in the eyes of young Black male basketball athletes, that the value of education appear to be less important in the development of these young men, â€Å"According to Sa iles (1997), there is an over-representation of Black males in particular sports andRead MoreBlack Athletes Graduation Rates Weak1839 Words   |  8 PagesMajor collegiate athletics programs are able to generate millions of dollars for their institutions, but are not able to show any evidence of successfully graduating their black male athletes that contribute to their success in generating those millions of dollars. These universities in turn, are failing these student athletes whom were promised that they would nurture them intellectually as well as athletically. A four year report published by the University of Pennsylvanias Graduate School ofRead MoreRacial Tensiona and Low Expectation on Black Athletes in Football1205 Words   |  5 PagesIn Odessa, an oil-rich town in West Texas, there is a line that separates the two races of blacks and whites. They called it â€Å"the American version of the Berlin Wall – the railroad tracks that inevitably ran through the heart of town† (Bissinger 91). The tracks are the symbol of the barrier, tension, and attitude that stand between the two races. To the Odessan whites, African Americans are often considered extraneous, with few hopes and dreams to follow. It is also a common part of everyday languageRead MoreRacism And The Black Athlete Essay1483 Words   |  6 Pagesin the form of the black athlete in the major conferences of the NCAA. In this paper, I will be breaking down: the systemic institution of the NCAA, the generational racism the black athlete faces and the intuitional racism faced on campus to prove the existence of modern day apartheid. The National Collegiate Athletic Association (NCAA) is a non- profit association which regulates college athletics. The NCAA is member- led and is dedicated to the success of the college athlete. The members of theRead MoreBlack Female Athletes Have Been Stereotyped Ever Since The 19th Century1174 Words   |  5 PagesBlack male athletes have been stereotyped ever since the 19th century. Since Jackie Robinson’s venture into professional baseball in 1952, there has been a constant debate on the subject of the athletically superior, but intellectually inferior Black Male athlete. These black males were forever delineated as inferior to their white counterparts. As a matter of fact from the very beginning of man kind’s civilization process his established societies all over the world have sought ways to glorifyRead MoreAfrican American And Black Athletes895 Words   |  4 PagesAmerican and black athletes being portrayed as beast like, unintelligent, emotional, dominat ing, violent, and brutal. The specific sport of focus is the NBA. Black athletes are portrayed as beast and animal like in media images like poster, magazine covers, tee shirts, and game freeze frames. Black players have made many strides in the NBA, nearly 75% of NBA players are black, while only 23% of players are white (The 2015 Racial and Gender Report Card). Although there are many black players the mediaRead MoreExamples Of Five Richest Black Athletes And Their Net Worth1059 Words   |  5 Pages5 Richest Black Athletes and their Net Worth Keyword: Richest Black Athletes The richest athletes in the world have more than just agility and speed some of them also have the business savvy to earn and maintain the highest net worth in the sports industry. In fact, some of the richest athletes don’t make most of their money dribbling or kicking a ball; a bulk of their income actually comes from endorsements, investments, business ventures and more. Tiger Woods Net Worth: $700 Million Despite a headline-grabbing

Cell Phones And Its Effect On Our Lives - 1837 Words

Cell phones Human beings have invented a small device called a cell phone, or (mobile), and its benefits are considerably obvious. We need it a lot in our lives. Nowadays , the cell phone has become one of the necessities of life. There is no doubt that cell phone production is a leap of scientific quality. There were cell phones at the beginning of the eighties, but they were large and heavy .Then, those cell phones were to be followed by a series of phones in development with downsizing as a result of the demand in the markets. In 1984, Nokia launched its first cell phone in the car in the world. However, in the nineties, it is different than previously to many uses of cell phones : sound, image,Bluetooth, and Internet . As for now, the new generations have emerged from these phones .Also, the numerous regulations that exceeded the imagination. The cell phone system using low-powered radio transmitters, with each transmitter covering a distinct geographical area (cell) and computer equipment to switch a call from one area to another, thus enabling large-scale car or portable phone service (â€Å" Dictionary† ).The cell phone is a tool of communication between people ,and one of the main reasons for the development of communication between people. it was invented by Martin Cooper in 1947. He is a researcher at Motorola Communications Company in Chicago ; where he had first call on 3 April 1973, when LT company began testing inShow MoreRelatedThe Effects Of Cell Phones On Our Lives1053 Words   |  5 Pagesyears that improve our everyday lives. The wide use of cell phones has caused a remarkable impact on physical, and social aspects of our life. Cell phones impacts have contributed positively to our lives, but still others have influenced negatively on our life. With technology, the way we communicate has changed over the past year with our smart phones we can surf the internet, check our social media accounts, use GPS, and text and call our families and friends. The cell phones have made a significantRead MoreCell Phones And Its Effects On Our Lives938 Words   |  4 Pagesout lives. We use our cell phones for everything from finding directions, to taking pictures of moments you do not want to forget. Everywhere you go, you cell phone goes with you, if you forget it at home, somehow we feel naked without it. Cell phones have become so powerful and useful for so many things other than just making phone calls; I do not even know why we still call them phones. With that, we have the right to feel secure and free from unwarranted searches though our cell phones andRead MoreCell Phones And Its Effects On Our Lives1366 Words   |  6 Pagestechnology and increasing use of cell phones, a lot of studies are taking place. Even though cell phon es today have been helpful with communicating with people far away, these cellular devices still are dangerous in many extravagant ways. Dangerous can mean many things when it comes to cell phones. Billions of people throughout the world are implementing cell phone use in their daily routines. Cell phones are becoming a prone addiction which causes us to not be so aware of our surroundings when using itRead MoreCell Phones Effect Our Lives977 Words   |  4 PagesHow Cell Phones Effect our Everyday Lives Once upon a time, cell phones did not exist. If you wanted to make a call you had to use a home phone or a pay phone, but cell phones are now common place in our everyday lives. Almost everyone has one, even children in elementary school have cell phones. So how does having such easy access to a cell phone effect our everyday lives? The positive effects of cell phones are easy to see, as cell phones can be convenient and used as a life line in an emergencyRead MoreCell Phones And Its Effect On Our Lives1612 Words   |  7 PagesFollowing the time when the mid 1980s, phones have been rapidly moving their route into our commonplace lives, particularly with the presentation of cam telephones in the early part of the new thousand years. As cells develop they have more of an effect on our commonplace lives and I need to exactly how much they are affecting. Similarly as with new engineering in whatever other structure, phones have changed enormously over their generally short life com passes. As these progressions happen, soRead MoreCell Phones And Its Effects On Our Lives862 Words   |  4 Pageshouse without theirs. The answer to this riddle? Cell phones. Children and adults alike are partaking in the growing addiction to their mobile devices. Can we blame them though? The sheer amount of uses, features, along with other various gizmos that come along with a cell phone are enough to make not having one a handicap on most people. Schools, websites, work places, all are integrating cell phone use into their everyday tasks. Downsides to cell phones do exist, but the benefits of having one farRead MoreThe Effects Of Cell Phones On Our Lives2011 Words   |  9 PagesDue to increasing technological innovations, many people are gradually trapping themselves in the web of cell phones. Even with primary laws in effect, drivers are tempted to text and drive on the road, and it has only brought grave consequences. According to the United States Department of Transportat ion, â€Å"It is estimated that drivers who text while on the road contribute to at least 100,000 collisions each year (qt. in Northwest drivers Admit). Besides causing careless accidents, intexicated driversRead MoreCell Phones And Its Effects On Our Lives924 Words   |  4 PagesCellular Distractions Can Wait. Cell phones, otherwise known as smart phones by today’s standards, are an immense help to most Americans in many ways. We use our cell phones daily for communication with friends and family through texting and phone calls, scheduling appointment, or social media. However, the convenience of smart phones is being abused daily in several ways that can lead to severe impacts with the distractions they cause. The advancement of cell phone technology in the last decadeRead MoreCell Phones And Its Effects On Our Lives Essay1222 Words   |  5 PagesGone are the days when cell telephones were considered as extravagance thing to have with. The developing rivalry in portable makers has brought down the costs of cellular telephones to that degree that these days, purchasing a cell telephone is not a major ordeal. Simply spend a couple bucks and you are pleased proprietor of a cell telephone. In today s opportunity, it s elusive a man who does not possess a cellular telephone. The little contraption is an essential need of life. In any case, whyRead MoreCell Phones And Its Effect On Our Lives894 Words   |  4 Pages The first cell phone that was build in a car the reason why it was because it was too big to carry around in your pockets. Buying a phone in 1980 were very expensive, not everyone can afford a phone for themselves. Cell phones back in the day would cost just about over a couple thousand of dollars. The mobile devices that were made in that time was only for phone calls without any caller ID s to tell who s calling you. .Cell phones have been producing a lot better over these few years. Back

Alternative Plans and Decision Making Processâ€Myassignmenthelp.Com

Question: Analysis Alternative plans and decision making process of superannuation contribution for tertiary sector employees? Answer: Introduction In this research, the concept of superannuation contribution has been explored which is sponsored by the business organizations as a welfare of the employees. In the recent times, it has been observed that government has made many efforts to encourage and incorporate the contribution of pension fund schemes and superannuation plan in the organisation from the service sectors or tertiary sectors (Smith and Koken, 2011). The main reason behind these plans is to confer after protection to the employees and these plans act as a social security after their retirements. Not only it improves employees social status but also it encourages them the investment for future. Thus, study of influencing factors that decides the investment on defined benefit plan or investment choice plan in the superannuation contribution has been examined profoundly. Along with this, the time value of money concept that identifies and controls the decision making process of an employee has also been illustrated in this research. Lastly, efficient- market hypothesis concept with its utility to the pension fund manager in the context of applicability has been defined. Factors that influences the choice of superannuation contribution choices Superannuation contribution is the amount of money that is contributed by both employee and employer in the same amount of percentage as deposited money. This deposited money is not subject to the tax until the employee is being retired or withdrawal of the amount (Smith and Koken, 2011). The superannuation contribution is a type of pension fund scheme that is used to provide assistance to the employees after their retirement. The amount calculation of the superannuation contribution depends on the schemes chosen by the employees from the alternative. The company sponsored contribution in superannuation is compulsorily made in the deposit account at minimum of 3% to up to 6% of amount of basic salary earned by the employee (UniSuper, 2017). The Australian government is very aggressive and exhibits awareness regarding the contribution of superannuation plan in the tertiary sector for employees as an implementation of welfare scheme for public. Government has executed it mandatorily fo r all organisations in the tertiary sector for encouraging the investment plans as well as social security for the old age or retired employees. Uni Super Ltd. Company is responsible for the monitoring, managing and controlling all the superannuation contribution plans and other pension related schemes in the private and public organisations in Australia (UniSuper, 2017). Superannuation contribution has played an important role in enhancing the quality of life of many of the employees even after their completion of service life. These pension schemes are also necessary to acknowledge the general public about the concept of investment and characteristics associated with it. On the other hand, superannuation schemes are divided into two main plans that is defined benefit and investment choice plan (Pyles, 2013). These choices are given as per the government norms that provide option and opportunity to make the efforts of higher amount of return taking risk being steady in the approach. According to the organisational norms and government standards, these two choices have been offered to the employees, which can be selected with the help of external support or financial planner. All the pros and cons should be kept in mind before selection of the final scheme. There are various factors that can influence the decision making process of superannuation contribution in the tertiary sector employee to avail the best option and gain the highest return with the apt market research (Rattiner, 2010). This research demonstrates factors that affect both the superannuation contribution plan briefly which helps the employees in decision making as follows: Defined Benefit Plan Defined benefit plan is the scheme in which the organisation and employee contribute the same amount in the deposited account (Ellis, 2013). In fact the deposited amount is not imposed with the taxation and other legal procedure till the individual utilise that money in investment or withdraws the amount. It is the lump sum amount which can be calculated with the formula consisting of amount of basic salary which is used to calculate the percentage on which the organisation made the contribution equally as employees salary amount is being deducted. Furthermore, it entails the year of completion of service by the employee and age of the employee (Pyles, M. 2013). This formula enables an employee to identify the fixed amount of deposit that can be raised till last service is provided by him. This amount cannot be changed and is not subjected to tax until withdrawal or retirement of the employee. It provides the security to the employee about the fixed saving for his retirement pension and living rest of his life financially secure. The advantage of this scheme is the least risk involved in this plan and fixed rate of return (McKeown, et al., 2012). On the other hand, there is a well known disadvantage opting this choice is no chance of higher gain as per market expectation and minimum amount determination and payment of retirement amount through formulation of defined or fixed method. Investment Choice Plan In case of investment choice plan employees has to further plan about the choice of investment they want to make or they need (Nicholson, 2011). The investment choice of plan has two measurements that provide the idea of decision making in the right choice of investment plan. First, risk involved in the investment scheme and second, rate of return gained after the investment is made that is no fixed amount of money is received. Every asset has its portfolio in which all the information regarding its life, risk involved and returns policies are determined and which is also a part of market research. Moreover, this asset identifies the investment terms and last amount to be made to the employees after completion of investment period. Uni Super Ltd. manages the asset portfolio of the companies and incorporates the investment plan according to the requirement (Leow, 2009). The invested asset yields the profit which is directly subjected to imposed tax regulation and after that given to t he employees. There are four types of investment plans which are as follows: Secured Funds: These funds entailed with the fixed interest and cash securities in the market Stable Funds: Government bonds and diversified investment in the overseas and domestic shares Choice of Trustees: Shares including national and international companies, private equities and public property as well as infrastructure investment (Maginn, et al., 2007) Share Funds: only investment in the shares with both natures domestic along with international shares The employees have an opportunity to choice between either of these schemes according to the requirement. The decision making of these investment schemes are composed of risk and return features that decides the final decision. On the other hand, the comprehension and self awareness about the investment area and risk involved in this of the employee also influences the choice of investment plan (Hirt, 2010). The knowledge about the investment is very important, if employee decides to go ahead with the investment choice plan while making the superannuation plan for tertiary sector. Lastly, it does not surrender a fixed amount of money; uncertainty of returned amount is the biggest feature of this retirement investment plan. Decision making process with the concept of time value of money The time value of money concept is a very reasonable and scientific concept that provides the value of the amount in the future aspect. It determines the cash flow arises from the present money in the future period of time. In the other words, future value of the current money is calculated on the basis of formulae that is compounding of present value of money as well as discounted the future money to present date (Ehrhardt and Brigham, 2016). It is has a vital role in deciding the investment and financial accounting related matters. The time value of money is very essential for financial decision makings especially for the financial manger and planner who investigates and analysis market investments. This concept is used in the examination of decision for choosing defined benefit plan or investment choice plan. This scheme ensures the fixed amount due to be paid after certain period of time like instalments in the pension plan. The employee is free to choose the scheme whether defin ed lump sum amount or investment choice plan has to be taken for superannuation scheme. In addition to this, the last amount of both the schemes can be realised with the time value of money and advantages associated with it to analyse the future value of investment (Ehrhardt and Brigham, 2016). The defined amount can be easily calculated by compounding the amount to generate future value of money. In case of investment the assets prices can be converted into future value of money with the help of compounding. Thus, it can be sorted out that decision making is being done by considering the above factors in the superannuation fund scheme. If the efficient-market hypothesis is true, pension fund manager might as well as select a portfolio with a pin illustrate why this is not the case Efficient-market hypothesis is the concept where the entire information related to the investment assets are being disclosed to the public or investors. The entire information contains related lifetime, its position and future aspects and returns from the assets. The hypothesis suggests that all the available information is being provided to the investors that facilitates the amount of investment is equals to the return on investment (Ang, et al. 2011). The efficient-market hypothesis is controversial and denoted as myth because in case prices and all the associated information is provided to the investors related to the assets and operations in the market functions efficiently than it will become impossible to gain the higher return on investment and no fair investment of risk in the market. The function of passion fund manager is to ensure the highest rate of return and a confirmed benefit on investment to the employees that invest in pension fund scheme of investment (Ang, et al., 2011). Its role is to choose the suitable investment option and opportunity to increase the maximum amount of return for the employees. The pension fund manager assembles the assets portfolio that facilitates maximum return and hold least risk features. If the efficient-market is true then, the role of pension fund manager is will become very easy he will choose the asset that can offer the highest return on investment for the employees (Faerber, 2013). The financial economic theory of efficient market hypothesis will lead to control all the investment related decision matters convenient and simple by just choosing the maximum generating asset. In case the hypothesis is not true, the pension fund manger has to identify different and diversified assets that involve different types of risk and returns with no correlations as well. This will ensure that in case, one asset does not perform well in the market; other assets recover the rest of the amount (Faerber, 2013). Thus investment in different assets will reduce the risk and better opportunity to gain in the market with a greater pace. Conclusion In the above discussion, it can be inferred that the superannuation concept is a very useful concept for tertiary sector employees and its choice of schemes including defined benefit plan and investment choice plan are equally important. It has also been found that factors like risk return on involvement and knowledge of employee in the investment influences the decision widely. Along with this, time value of money gives appropriate opportunity to identify the cash flow raised from the investment in the future period of time. Lastly, Efficient-market hypothesis inclusion and exclusion in the financial economics influence the decision making and method of pension fund manager in a very unique way. References Ang, A., et al. 2011. The Efficient Market Theory and Evidence: Implications for Active Investment Management. Now Publishers Inc. Ehrhardt, M. C., and Brigham, E.F. 2016. Corporate Finance: A Focused Approach. 6th ed. Cengage Learning. Ellis, C. D. 2013. Winning the Loser's Game, 6th edition: Timeless Strategies for Successful Investing. 6th ed. McGraw Hill Professional. Faerber, E. 2013. All About Value Investing. McGraw Hill Professional. Hirt, G.2010. Investment Planning. McGraw Hill Professional. Leow, J. 2009. Australian Master Superannuation Guide 2010/11. CCH Australia Limited. Maginn, J. L. et al. 2007. Managing Investment Portfolios: A Dynamic Process. John Wiley Sons. McKeown, W., et al. 2012. Financial Planning. John Wiley Sons. Nicholson, C. 2011. Building Wealth in the Stock Market: A Proven Investment Plan for Finding the Best Stocks and Managing Risk. John Wiley Sons. Pyles, M. 2013. Applied Corporate Finance: Questions, Problems and Making Decisions in the Real World. Springer Science Business Media. Rattiner, J. H. 2010. Getting Started as a Financial Planner. 2nd ed. John Wiley and Sons. Smith, B., and Koken, Ed. 2011. The Superannuation Handbook 2008-09. John Wiley Sons. UniSuper. 2017. How we invest your money. [Online]. Avilable at: https://www.unisuper.com.au/~/media/files/forms%20and%20downloads/pds%20documents/accumulation%201/unis000006_how_we_invest_your_money.pdf [Accessed on: 17 May 2017].

My College Years Essay Example

My College Years Essay There is no standard definition for a successful life but the Journey to success starts with you creating a list of personal goals for yourself to achieve in the near future. Goal setting is a powerful process for you to think about our ideal future and to motivate yourself to turn your vision of this future into a reality. In addition, the process of setting goals helps you choose where you want to go in life and by knowing precisely what you have to achieve in life, you will know where you have to concentrate your efforts. Moreover, without goals to work towards will mean that you re living life without any clear direction or focus and without concentration and guidance, frustration and stress can often occur as resulting in mild form of depression. Establishing your own personal goals in life can also help you organize your time and resources and it focuses your acquisition of knowledge so you can make the most out of your life. Furthermore, you will raise your self-confidence level as you recognize your own ability and competence in achieving the goals that you have set. My name is Hao Nguyen and I am currently a sophomore attending Savanna High School, home of the rebels. I would describe my personality as very humorous, kind, helpful, loyal, trustful, cheerful and humble. I am involve in many clubs, extra curricular activities and organizations at my school like Project S. We will write a custom essay sample on My College Years specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on My College Years specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on My College Years specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A. Y, A. V. I. D, ASB, Girls Inc. and many more. Although, I am above average in all of my academic classes, I especially enjoy the subjects math and history. In addition, my favorite elective class is a leadership course call ASB which stands for associated student body because I get to help organize many of the school events and an opportunity to improve my campus by voicing the needs, wants and concerns of the students.

The Marketing Environment Report Essay Example

The Marketing Environment Report Paper This year, 2012, Apple launch their latest smart phone, the phone 5. This has the newest and most up-to-date technology that has ever been used on any of heir products with the launch of the ISO 6 software. The marketing environment will aid the launch of this product if used effectively. 2. Method Diagram 1. This represents the elements of the Macro-environment and I will use this diagram to show these elements in an effective way in relation to Apple’s phone 5. Geoff Primp. (2012). Intend to cover the macro-environment in terms of technology and social and demographic. I will not discuss the factors Of politics and legal or the economy as during research I found more significant evidence to suggest that technology and social and demographic changes affect Apple’s phone 5 rater. I will discuss the micro-environment in terms of customers, competitors and intermediaries in detail because these factors have a greater impact on Apple in comparison to suppliers and other stakeholders. Finally, will finish my analysis and interpretation by covering the internal environment in relation to the company’s responsibility and the importance of employee morale as these are more relevant than finance and resources. . Analysis and Interpretation The Macro-environment The macro-environment is comprised of the external factors that a company interacts with, directly or indirectly, states Palmer, A. 2000), 51 . It relates to trends and factors that may affect the relationship an organization has with its customers, suppliers and intermediaries. We will write a custom essay sample on The Marketing Environment Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Marketing Environment Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Marketing Environment Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Areas that consist in the macro- environment are shown in Figure 1 I aim to discuss two of these: Technology and Social Demographic. Technology is constantly being developed and is evolving rapidly, therefore it is essential for marketers to be aware of these developments taking place and how they may affect their organization. Coinage, G. (2006). Writes that when technology is developed it can affect customer demand for a company’s products or services. This shows that it is important for companies like Apple to use the most up-to-date technology, if they do not have the appropriate technology within their products; customers will not invest in them and will turn to competitors. Coinage, G. (2006). Also states that changing technology may bring forward new opportunities and threats that the company will face in relation to a products lifestyle. This suggests that Apple will have to evaluate new technology available in order to keep customer demand high and to gain competitive advantage by identifying opportunities and threats. Apple will have to ensure that their phone 5 meets he ever changing expectations of their consumers. Apple’s pod sales have gradually decreased as a result of their customers increasing demand for phones and pads instead of MPH devices. Theorizing, D. (2012). Therefore, Apple must analyses the technological changes occurring in the market and evolve to ensure that all products remain up-to-date and desirable to customers. Social and demographic changes in society will have an impact on an organization such as Apple due to the fact that they are constantly dealing with customers who are part of a changing population. Organizations must e able to deal with demographic changes such as the ageing population that we are in today. The section of the population aged 65 and over is expected to rise from 13% up to 20% over a 50 year period, states Paul Heathery. This shows that it is essential for companies to consider the older generation as they are a large segment of the market. Therefore, if companies are able to develop their products and services to suit elderly people, they will find themselves in a much better position in the market. Apple has been able to cater for this segment as they have the â€Å"App Store† which allows customers to unload a variety of APS from â€Å"Matcher†, to â€Å"Angry Birds†. Apple have allowed themselves to appeal to a mass market which enables them to deal with the demographic change of the ageing population and still keep their younger customers interested. The Micro-environment The micro-environment of an organization is the companies or individuals that affect the organization’s activities, directly or indirectly. In the micro- environment, the key groups are Customers; Competitors; Suppliers; Intermediaries; and Other stakeholders. I will discuss this environment in terms of Apple’s customers, competitors and intermediaries. For a company like Apple, it is important to be aware of customer markets and their needs as each market have distinct, separate needs. For example, consumer markets are individuals who will use Apple’s products for personal and leisure use. The needs of this market will differ noticeably from those of Business markets and Reseller markets who are essentially looking to make further profit/use from Apple’s products. Palmer, A. (2000) states that ideally, organizations should be able to predict what customers will want next rather than waiting to see before acting. From this, Apple must be aware Of their customers’ deeds as the success of the phone 5 will rely on how well the company know their customers. Apple is at an advantage as they have had huge success with several other products that has given them an established brand with a huge number of loyal customers. Steve M. Chain, former Apple Marketing Executive and Consumer Marketing Expert comments on Apples advertisements: â€Å"They are inviting you to experience the Apple lifestyle and to become part of the pod community. † This comment shows how Apple have created a ‘community’ that is associated with the company that customers want to be a part of, this will market their products in itself. As well as predicting what their customers may do/want next, companies must be aware of what their competitors might do next. A company can have direct competitors and indirect competitors. Direct competitors are similar companies who aim to meet customer needs in a similar way as they intend to. For example Samsung would be a direct competitor to Apple as they are in the same industry (mobile phones) and have similar customers who expect similar products and features within those products. Analysis’s predict that by the end of 2012 the phone 5 will have sold an estimated million phones, ND Samsung Galaxy SO is to sell around 30 million. Williams, A. (2010). This shows how competitive the mobile phone industry is and the success of a company depends on the loyalty of customers, modern technology in the product and how well the product meets customer’s expectations. Indirect competitors produce different products, but ultimately satisfy the same need. This type of competitor is hard to identify and therefore it is important for companies to research potential competitors fully in order to be able to respond quickly to changes. Intermediaries are companies such as retailers, distributors and wholesales. These are companies in which most organizations will be involved in and therefore it is important for them to be selling the right image of the organization. Carapace Warehouse would be a retailer of Apple. This could affect Apple because the employees selling an phone 5 directly to a customer will be able to project a positive image of the product to the customer. Similarly, if an employee appears lethargic and detached a customer is unlikely to want to purchase the product they are promoting. The Internal Environment The internal environment of an organization in relation to marketing consists f the organizational structure, its responsibility, finance and the development of its employees. If internal marketing is done effectively, it can help to create an ethos resulting in high quality services to customers. â€Å"Apple’s core mission: making the best products and experiences it can for customers. † Jog, E. (2012). Jog E also states that Apple have made their employees a priority as they have recognized that when their staff are happy, productivity is increased and therefore profits and revenue is increased in turn. Staff are encouraged and rewarded in order to keep motivation and job distraction at a high as this attitude reflects onto their customers and will give a positive image to the company. Due to the fact that they have implemented rewards such as sabbaticals for employees and â€Å"blue-sky’ (see Appendix 1), Apple should not have problems in regards to its internal marketing because of its clear organizational structure and its reward system ensuring employees are supported and happy.

Free Essays on Macbeth And Ambition

In the play â€Å"Macbeth† by William Shakespeare, we see many common themes that emerge. One of the major themes is ambition, which in the end eventually leads to death. Ambition finds its most powerful expression in the play’s two main characters, Macbeth and Lady Macbeth. The ambition of these main characters leads to greed, insanity, and there own death. Macbeth is a courageous Scottish general who is not naturally inclined to commit evil deeds, yet he deeply desires power and advancement. There are three main factors that contribute greatly to Macbeth’s ambition and then insanity, the prophecy’s told to him by the witches, Lady Macbeth influencing and manipulating Macbeth’s judgment, and Macbeth’s own ambition and greed to become king. Macbeth’s character degenerates from a noble man at the beginning of the play to a violent individual at the end. With his wife’s cajoling, and the three witches’ foretelling of his future, Macbeth will stop at nothing to gain position as Kind of Scotland. The three witches and their prophecy’s are the first major influences on Macbeth’s actions. Macbeth, Thane of Glamis is content with his position, until the three witches tell him he will be Thane of Cawdor, and King of Scotland. â€Å"All hail, Macbeth! Hail to thee, Thane of Glamis! / All hail, Macbeth! Hail to thee, Thane of Cawdor! / All hail, Macbeth, that shalt be king hereafter!† (Act 1.3, 48-50). After hearing this from the witches’, Macbeth and Banquo, his loyal friend, find out that King Duncan has named Macbeth â€Å"Thane of Cawdor†. They then contemplate about how the rest of the prophecy will come true. The witches also advise them that Banquo’s son would be King one day. â€Å"Thou shalt get Kings, though thou be none. / So all hail, Macbeth and Banquo!† (Act 1.3, 67-68). As a result of the prophecies, this aroused Macbeth’s curiosity of how he could be King of Scotland. As the play progresses,... Free Essays on Macbeth And Ambition Free Essays on Macbeth And Ambition In the play â€Å"Macbeth† by William Shakespeare, we see many common themes that emerge. One of the major themes is ambition, which in the end eventually leads to death. Ambition finds its most powerful expression in the play’s two main characters, Macbeth and Lady Macbeth. The ambition of these main characters leads to greed, insanity, and there own death. Macbeth is a courageous Scottish general who is not naturally inclined to commit evil deeds, yet he deeply desires power and advancement. There are three main factors that contribute greatly to Macbeth’s ambition and then insanity, the prophecy’s told to him by the witches, Lady Macbeth influencing and manipulating Macbeth’s judgment, and Macbeth’s own ambition and greed to become king. Macbeth’s character degenerates from a noble man at the beginning of the play to a violent individual at the end. With his wife’s cajoling, and the three witches’ foretelling of his future, Macbeth will stop at nothing to gain position as Kind of Scotland. The three witches and their prophecy’s are the first major influences on Macbeth’s actions. Macbeth, Thane of Glamis is content with his position, until the three witches tell him he will be Thane of Cawdor, and King of Scotland. â€Å"All hail, Macbeth! Hail to thee, Thane of Glamis! / All hail, Macbeth! Hail to thee, Thane of Cawdor! / All hail, Macbeth, that shalt be king hereafter!† (Act 1.3, 48-50). After hearing this from the witches’, Macbeth and Banquo, his loyal friend, find out that King Duncan has named Macbeth â€Å"Thane of Cawdor†. They then contemplate about how the rest of the prophecy will come true. The witches also advise them that Banquo’s son would be King one day. â€Å"Thou shalt get Kings, though thou be none. / So all hail, Macbeth and Banquo!† (Act 1.3, 67-68). As a result of the prophecies, this aroused Macbeth’s curiosity of how he could be King of Scotland. As the play progresses,...

Imperial Hotel in Tokyo, Japan Research Paper Example | Topics and Well Written Essays - 1250 words

Imperial Hotel in Tokyo, Japan - Research Paper Example Imperial Hotel was constructed in 1880 at the demand of Japanese aristocrat to gratify the growing numbers of western guest to Japan. The guesthouse site is situated just south of the imperial palaces ground, this modern hotel covering 40-acres resample the palaces. The plan for the hotel was influenced by the soil condition hence making Yuzuru Watanabe reject Manz original layout of four story stone structures, and he proposed brick structure and a three story wood frame. Conversely, Watanabe proposed that the exterior should be painted to appear like stone. After the Imperial Hotel structure had been destroyed by fire and earthquakes, there was a need for rebuilding the Imperial hotel in 1970 and this influenced the structure and the material used. The later Imperial Hotel was design to incorporate towering, pyramid-like structure whose building materials are concrete, Oya stone and concrete blocks. The building was also designed with several structures to lessen potential earthqua ke destruction such as tapered wall, denser on the ground floor thus increasing the building strength. The building of Imperial Hotel goes beyond initial accommodation purpose to suggest other uses such as showing a prodigious revolution in architecture brought to japan as Meiji restoration. Through Meiji, the concept of architecture changes drastically from local-one to internal. The principle that had the strongest influence on the construction of the imperial hotel is functionalism principle that relies on people sense of safety.